Business in Russia
KEY
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SIGNIFICANT
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| 5,2 mln | PEOPLE READ EVERY ISSUE OF TELENEDELYA |
 Advertising revenues grew 60% in 2010, fourfold more than for the overall magazine market |
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| #1 | THE MOST DYNAMIC PUBLISHING HOUSE |
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UMH entered the Russian market in 2003. One year later celebrity magazine Telenedelya was launched in Russia. In just a few years, UMH has built one of the most extensive regional networks that now reaches 30 cities. UMH has regularly been recognized by industry observers as one of the most dynamic players.
UMH’s portfolio in Russia includes six magazines: Telenedelya, Football, Life Stories, Success and Defeat, Love Stories and Fate Line. The cumulative weekly audience is approximately 7 million people. In 2010, UMH published over 55.5 million issues between its magazines.
Within five years, UMH’s flagship brand Telenedelya managed to gain a large readership base in Russia, attract the attention of advertisers and have the support of top celebrities. Telenedelya’s competitive advantages are exclusive interviews with top celebrities, unique photo reports of celebrities at home and special projects with star guests.
